March 27, 2008
Algoma’s Water Tower Inn
A new speaker has been added to the jam-packed roster of this week’s Entrepreneurial Excellence: Business Bootcamp, hosted by the Sault Ste. Marie Innovation Centre and Enterprise Centre Sault Ste. Marie.
Join us on March 27th! Register online today – there are still seats left!
Visit www.ssmic.com for details! The cost to attend this one-day workshop is $30 per person, $15 for students attending college or university, and a company group rate of $100 for 4 staff.
Rick Spence, Business Strategist, Writer, Speaker and ‘Growth Guru’ : Rick Spence is a Toronto-based writer, speaker and marketing consultant who specializes in helping entrepreneurs grow their businesses. His clients include government and economic-development agencies, professional service companies, marketing firms, manufacturers and software developers. Spence is the long-time former editor and publisher of PROFIT, The Magazine for Canadian Entrepreneurs. He currently writes regular columns on entrepreneurship and related issues for the National Post, PROFIT and MoneySense magazines. He has also been published recently in the Toronto Star, The Globe and Mail, and Corporate Knights and Alberta Venture magazines.
Sean Moffitt, President, Agent Wildfire Strategy & Communication Inc.: Over the last 15 years, Sean has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide. He has had the experience and privilege of leading the direction of some of Canada’s best known and most loved brands at Diageo (Guinness), Procter & Gamble, Molson, Microsoft, Labatt and others. As an answer to marketing’s future, Sean founded Agent Wildfire-Canada’s Word-of-Mouth Experts—a marketing, media and research firm dedicated to customer advocacy, social media, influencer marketing, brand evangelism and 2.0-based innovation. Through Agent Wildfire, Sean works with a wide range of clients to bring to life brand communities, word of mouth marketing campaigns, buzz, social and viral media initiatives and influencer research programs. His company has also pioneered Canada’s first word of mouth community – The Influencers. In support of the industry, Sean has also chaired and organized the “From Mass to Grass” Word of Mouth conference with the Canadian Marketing Association, rallied the 1% Army – a network of leading Canadian bloggers and developed Canada’s first MBA course dedicated to word of mouth at the Schulich School of Business. Sean also authors a top-ranked blog, “Buzz Canuck” and e-newsletter, “The Buzz Report,” that cover subjects related to the worlds of marketing, new media and word-of-mouth, and is a frequent media commentator and top-rated conference presenter on the future of brands, trends, social media and the new consumer. He was recently profiled by Yahoo as one of Canada’s leading innovators as part of their “Big Idea” chair series. Sean is also an executive marketing 2.0 consultant to New Paradigm – The Business Innovation Company and recently published “Wiki Brands – Reinventing Your Brand in a Customer-Controlled Marketplace.”
Derek Nighbor, Retail Council of Canada (RCC): As Vice-President, National Affairs, Derek works closely with the RCC’s Government Relations team and is responsible for the co-ordination of GR activities across Canada. Derek joined RCC in July 2005. From 2000 to 2005, Derek held senior positions in the Ontario government as Executive Assistant to former Ontario Education Minister Sean Conway (MPP Renfrew-Nipissing-Pembroke) and most recently worked as Chief of Staff to Ontario Consumer and Business Services Minister, and former Ottawa mayor, Jim Watson (MPP Ottawa West-Nepean). From 1998 to 2000, Derek worked as a personal and small business banking account manager with TD Canada Trust in Kitchener, Ontario. Derek holds an Honours Bachelor of Arts in Political Science with an Option in Business Administration from Wilfrid Laurier University in Waterloo, Ontario.